How to Create Effective Email Marketing Campaign

Email marketing is always king compared to any other marketing channels and generating high return on investments (ROI). Email advertisements and newsletters are converted more leads and deals. Marketing email can reach exact your target audience and keep them update your product and service information’s. Its is not easy to attract all your target audience until you create an effective email campaign and templates.

Email Campaign Objective

Creating successful email campaign in not an easy job. Setup your goal before start to create an email template. Every one know content is king in online marketing. Write an unique content about your product and services. Many email campaigns fails because they does not come out with clear objectives.

Email Marketing Templates

Start design with good content and effective title or subject line. Usually users will see first email subject line and if they interested email will be open or else send it to trash. Write an creative and effective subject line. Along with relevant content and images are the best way to describe the message. Email template is worthless if you not add call to action, also add your social networks feeds to know what others saying about your products and services.

Market Research and Target Audience

Do proper research about your customers and where they are. You should know what they are looking from you and what you can deliver for them. Design a different email template for your target audience and don’t use generic email to every one.

Optimize for mobile users: Due to increasing number of mobile users it is time to create an email marketing template for mobile phones. As per survey 30% of people accessing internet using their mobile and 25% of online sales happened through mobile phones.

Target Audience: You can create a sign up form in your website and request more information to build your own targeted email lists or buy email lists from email marketing service provider.

Motivation for Buying

Right promotion and offer can drive customers to make purchase. In case of new products or services you can offer free trial and free sample, even sometime you can offer discounts and coupons.

Measure your Goals

It is well and good creating a marketing template and campaign, but how will you measure your email marketing success. There are two types of goals, one is short time goals like clicks and website traffic. Second one is long time goals such as engagement by social media and referrals.

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25 Ways To Increase Your Online Sales

This is the last part of the Revisitors “5 Ways To Boost Your Website Sales” course. In this message, I’ll publish a list of 25 MUST-DOs to get the ultimate online success. Enjoy!

1: Let people know about your affiliate program. Submit it to numerous affiliate program directories, announce it in your newsletter, put it in your signature file, etc.

2: Tell your visitors exactly what you want them to do at your web site. You may want them to order products, subscribe to your newsletter, etc.

3: Focus your site on your visitor’s desires, not on yourself. They want to know what’s in it for them!

4: Try not to get caught up in loading your site with technological gizmos and gadgets. Concentrate on your words,
they will do the actual selling.

5: Create your own ad copy; don’t copy the basic run of the mill ad copy. Don’t be afraid of trying something different to increase your sales.

6: Change you ads regularly. Your prospects can get bored seeing the same ad all the time. They usually see the ad 7 times before they actually buy.

7: Lower your negative word of mouth marketing. You’ll always have customers that are dissatisfied. Try to please them as much as possible.

8: Give people a deadline to order. Tell people if they order by Feb 28, 2011 they will get a discount or free bonuses. This creates a sense of urgency so they don’t put off buying.

9: Offer people a money back guarantee. The longer the guarantee the more effective it will be. It could be a 30 day, 60 day, 1 year, or lifetime guarantee.

10: Have some business cards printed up with your web site address and other business information. Pass them out to people you meet or that might be interested in your business.

11: Have a magnetic sign made with your web site address. Place it on your car door or roof when you are traveling.

12: Have some flyers printed out with your web site address. Keep a few with you to hang on bulletin boards you may come across in your travels.

13: Have some pens imprinted with your web site name. When you are done filling out your check or signing receipts leave it there for the next person to use or keep.

14: Have some mugs imprinted with your web site address and other business information. Use them when you have company or give them away to friends as gifts.

15: Write your ad copy like you’re talking directly to your visitors. Use the words “you”, “your”, and “you’re” a lot in your ad copy.

16: Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad.

17: Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.

18: Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.

19: Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.

20: Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.

21: Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.

22: Use attention grabbing adjectives to describe your product. For example sizzling, high power, killer, eye popping, etc.

23: You could create a new market for your existing product. For example, if you’re selling plastic bottles to a pop company, you could turn around and sell those bottles to a fruit drink company.

24: Offer a free trial or sample of your product. This increases the perceived value because people think you’re confident in your product, so it must be good.

25: Package your product with a lot of bonuses. This increases the perceived value because people feel they are getting more for their money.

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How To Segment Your Leads For Effective Marketing

Traditional email marketing automation has not been much successful. Why? The reason is almost 25% of your leads expire every year. There is no reason for anyone to limit yourself to the lead information you get from your email subscription form. The best ever information you could get from your leads is the behavior of the leads and the actions taken by them. Basically, segmentation gives you the way to target the leads effectively.

1. ACTIVITY ON SOCIAL NETWORKS
Some people regularly and actively participate in various social networks such as facebook, twitter, linkedin, etc. Hence, you should consider putting the campaign based on the social networks.

2. GEOGRAPHY
Always get the lead’s geographic information from the subscription form field or based on the IP address. You should make a campaign that comes from your local representative. You can make the announcements about the physical events in near-by. This shows the local interest.

3. WEBSITE INTERACTIONS
Split your leads by how they interact with your website. Direct your blog visitors to further blog contents. Targeting the people who often visits the product pages. Offer them a demo or trial.

4. MULTI CHANNEL – SPLIT TESTS
There is no reason to use the marketing segments in a single channel. Create a segments that bridge multiple channels. e.g Twitter, facebook & blog.

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