Traditional email marketing automation has not been much successful. Why? The reason is almost 25% of your leads expire every year. There is no reason for anyone to limit yourself to the lead information you get from your email subscription form. The best ever information you could get from your leads is the behavior of the leads and the actions taken by them. Basically, segmentation gives you the way to target the leads effectively.
1. ACTIVITY ON SOCIAL NETWORKS
Some people regularly and actively participate in various social networks such as facebook, twitter, linkedin, etc. Hence, you should consider putting the campaign based on the social networks.
Always get the lead’s geographic information from the subscription form field or based on the IP address. You should make a campaign that comes from your local representative. You can make the announcements about the physical events in near-by. This shows the local interest.
3. WEBSITE INTERACTIONS
Split your leads by how they interact with your website. Direct your blog visitors to further blog contents. Targeting the people who often visits the product pages. Offer them a demo or trial.
4. MULTI CHANNEL – SPLIT TESTS
There is no reason to use the marketing segments in a single channel. Create a segments that bridge multiple channels. e.g Twitter, facebook & blog.