How To Segment Your Leads For Effective Marketing

Traditional email marketing automation has not been much successful. Why? The reason is almost 25% of your leads expire every year. There is no reason for anyone to limit yourself to the lead information you get from your email subscription form. The best ever information you could get from your leads is the behavior of the leads and the actions taken by them. Basically, segmentation gives you the way to target the leads effectively.

1. ACTIVITY ON SOCIAL NETWORKS
Some people regularly and actively participate in various social networks such as facebook, twitter, linkedin, etc. Hence, you should consider putting the campaign based on the social networks.

2. GEOGRAPHY
Always get the lead’s geographic information from the subscription form field or based on the IP address. You should make a campaign that comes from your local representative. You can make the announcements about the physical events in near-by. This shows the local interest.

3. WEBSITE INTERACTIONS
Split your leads by how they interact with your website. Direct your blog visitors to further blog contents. Targeting the people who often visits the product pages. Offer them a demo or trial.

4. MULTI CHANNEL – SPLIT TESTS
There is no reason to use the marketing segments in a single channel. Create a segments that bridge multiple channels. e.g Twitter, facebook & blog.

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New Protogon File System In Windows 8 Developer Preview

PROTOGON FILE SYSTEM

Protogon is the name of the new file system that is found in initial and leaked version of the Windows 8 Beta (Windows Developer Preview). References to the Protogon file system is found in the leaked versions 7955 and 7959 (It may be there in other version, but I came across Protogon references to these two versions).

The drive or partition that is formatted using Protogon is not readable using Windows 7 and earlier versions as well as any other operating systems such as Mac Osx Leopard/Lion. It is also quite uncertain that whether the stable release or upcoming beta release of windows 8 will be able to read the Protogon partitions or not.

Protogon differs from FAT32 and NTFS obvious way, is the minimum volume size requirements. Windows will refuse to format the drive with Protogon if the size is less than 512 MB.

Withinwindows.com says that Protogon seems to include or incorporate the database like concepts such as transactions, rows, tables, cursors, etc. Protogon could replace or emulate the NTFS.

HOW TO FORMAT USING PROTOGON FILE SYSTEM?

1. Open command prompt with Administrator privileges
2. Enter the command. format DriveLetter: /FS:protogon /Q and hit enter.

/Q designates the quick format.

Once format process is complete, windows throws the warning message that “Please be advised that the underlying format may be incompatible with near-future versions.”

Testers of Protogon file system have reported that Protogon is not only fast as compared to NTFS but, also provides more usable disk space than NTFS.

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Windows Developer Preview – Windows 8 Pre Release Shots

Windows 8 is the upcoming version of Microsoft Windows which was codenamed Windows vNext. It is a family of operating systems by Microsoft for personal computers, dekstops, laptops, netbooks, tablets, servers and media centeres. Windows 8 supports traditional Intel and AMD processors with the newly added support for ARM processors.

Microsoft has not officially announced the release date of Windows 8. However, major medias excogitates that windows 8 may be available in late 2012. Here are a few screen shots of overcool Windows 8 developer preview(windows 8 pre release version)

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Virtual Credit Card To Verify PayPal & AlertPay

It is hard to get the credit card in India, if you are living in small cities or do not have the permanent residence in a cities where Indian banks offer credit cards. For example, Kotak Mahindra Bank’s credit cards are offered to India’s 15 cities in only.

Banks that issue credit cards easily

1. HDFC Bank
2. ICICI Bank
3. Axis Bank

NOTE: Most of the private banks will issue you a credit card easily if you make some fixed/term deposits.

Banks In Metropolitan cities

1. Standard Chartered Bank
2. Citi Bank
3. HSBC Bank
4. Kotak Mahindra Bank

NOTE: Most of the private banks will issue you a credit card easily if you make some fixed/term deposits.

Nationalized banks also offer credit cards but, I never tried to apply there as their procedure is time consuming.

Virtual Credit Cards

Several private banks in India offers virtual credit cards that can be used to purchase online and can be used to verify Paypal and AlertPay account. These cards are one-time use card and you can not use it once it has been authorized to one payment.

1. HDFC’s NetSafe
2. Kotak Mahindra’s NetCard

Global VISA Virtual Card By EntroPay

EntroPay.com is the service in accordance with VISA that lets you generate credit cards from your VISA credit and debit cards. Hence, this is the great options for the people who does not have the credit cards.

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Beware Of Spamming Engines On Facebook

I have seen several status updates saying that he/she received free FB T-shirt and/or Shoes. This is completely false reporting and the posts are made without the facebook owner’s consent. This is the blackhat marketing technique to promote spam on the facebook.

Such spammers ask your secret facebook email address (looks similar to example474golden@m.facebook.com). This email address is used to directly update your facebook status by sending an email to that secret email address. This way spammer posts spam updates on your profile.

If you mistakenly submitted your secret email address to such a spamming engine (examples http://d.fbgoodies.info/, etc). Follow the below steps to change your secret email address.

Go to http://www.facebook.com/mobile/

Find “Upload via Email”, in that column click on “Find out more”

Click on “refresh your upload email.”

your new secret email address will be generated and keep it secure and never share it with anyone.

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