How to Create Effective Email Marketing Campaign

Email marketing is always king compared to any other marketing channels and generating high return on investments (ROI). Email advertisements and newsletters are converted more leads and deals. Marketing email can reach exact your target audience and keep them update your product and service information’s. Its is not easy to attract all your target audience until you create an effective email campaign and templates.

Email Campaign Objective

Creating successful email campaign in not an easy job. Setup your goal before start to create an email template. Every one know content is king in online marketing. Write an unique content about your product and services. Many email campaigns fails because they does not come out with clear objectives.

Email Marketing Templates

Start design with good content and effective title or subject line. Usually users will see first email subject line and if they interested email will be open or else send it to trash. Write an creative and effective subject line. Along with relevant content and images are the best way to describe the message. Email template is worthless if you not add call to action, also add your social networks feeds to know what others saying about your products and services.

Market Research and Target Audience

Do proper research about your customers and where they are. You should know what they are looking from you and what you can deliver for them. Design a different email template for your target audience and don’t use generic email to every one.

Optimize for mobile users: Due to increasing number of mobile users it is time to create an email marketing template for mobile phones. As per survey 30% of people accessing internet using their mobile and 25% of online sales happened through mobile phones.

Target Audience: You can create a sign up form in your website and request more information to build your own targeted email lists or buy email lists from email marketing service provider.

Motivation for Buying

Right promotion and offer can drive customers to make purchase. In case of new products or services you can offer free trial and free sample, even sometime you can offer discounts and coupons.

Measure your Goals

It is well and good creating a marketing template and campaign, but how will you measure your email marketing success. There are two types of goals, one is short time goals like clicks and website traffic. Second one is long time goals such as engagement by social media and referrals.


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Permanent Redirection with HTTP 301 using PHP

When you change your existing website on a new domain, you would be thinking to redirect all pages with their respective pages on a new domain.

For example, you would be needing.
olddomain.com/page.php => newdomain.com/page.php

When someone opens olddomain.com/page.php, they should be automatically redirect to newdomain.com/page.php. This thing has 2 benefits.

1. Search engines like Google easily find that your website has moved to a new domain.
2. It is convenient for visitors to read the same content if they have bookmarked your old website url.

Furthermore, if you have more than one domains for a same website (most probably for the corporate websites, you might have booked all famous extensions such as .com, .net, .org, etc)

$httphost = $_SERVER[‘HTTP_HOST’];
$scriptname= $_SERVER[‘REQUEST_URI’];
$tourl = “http://www.newdomain.com” . $scriptname;
if($httphost != “olddomain.com” && $httphost != “www.olddomain.com”)
{
header(“HTTP/1.1 301 Moved Permanently”);
 header(“location: ” . $tourl, true);
}


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How to improve performance of IIS on symantec SMP

Some NS performance tips

Before consider the ideas to improve the performance mind what the SMP Implementation Guide says:

  • Symantec does not recommend that you install SQL Server on a virtual
    computer.
  • When Notification Server is installed on a virtual computer, the data loader
    show performance degradation (approximately 25%).

Some ideas to improve the SMP performance

  • Improving IIS and Notification Server response times by disabling debug mode using disableweb.exe. Article URL http://www.symantec.com/docs/HOWTO6940. Download the DisableWebDebug_7.x.zip, extract, and execute disablewebdebug.exe /fix.
  • Defrag regularly the drives of your SMP Server and SQL Server to have a better I/O.
  • Creating a maintenance plan in SQL Server 2005 or 2008 to optimize database performance: Article URL http://www.symantec.com/docs/HOWTO8589
  • On the SQL Server set Windows’ memory usage to favor Programs over System Cache. SQL Server does its own data caching to improve performance, and the more memory reserved for its use, the more efficient its caching can be. Article URL http://www.symantec.com/docs/HOWTO10723 with a lot of SQL server performance recomendations.
  • Agent configuration schedule to 03 or 04 hours.
  • Delta resource membership update schedules to 30, 45 min or 1 hour.
  • Policy resource membership update schedules to 30, 45 min or 1 hour.
  • Task Service update schedule to every 15 minutes.

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25 Ways To Increase Your Online Sales

This is the last part of the Revisitors “5 Ways To Boost Your Website Sales” course. In this message, I’ll publish a list of 25 MUST-DOs to get the ultimate online success. Enjoy!

1: Let people know about your affiliate program. Submit it to numerous affiliate program directories, announce it in your newsletter, put it in your signature file, etc.

2: Tell your visitors exactly what you want them to do at your web site. You may want them to order products, subscribe to your newsletter, etc.

3: Focus your site on your visitor’s desires, not on yourself. They want to know what’s in it for them!

4: Try not to get caught up in loading your site with technological gizmos and gadgets. Concentrate on your words,
they will do the actual selling.

5: Create your own ad copy; don’t copy the basic run of the mill ad copy. Don’t be afraid of trying something different to increase your sales.

6: Change you ads regularly. Your prospects can get bored seeing the same ad all the time. They usually see the ad 7 times before they actually buy.

7: Lower your negative word of mouth marketing. You’ll always have customers that are dissatisfied. Try to please them as much as possible.

8: Give people a deadline to order. Tell people if they order by Feb 28, 2011 they will get a discount or free bonuses. This creates a sense of urgency so they don’t put off buying.

9: Offer people a money back guarantee. The longer the guarantee the more effective it will be. It could be a 30 day, 60 day, 1 year, or lifetime guarantee.

10: Have some business cards printed up with your web site address and other business information. Pass them out to people you meet or that might be interested in your business.

11: Have a magnetic sign made with your web site address. Place it on your car door or roof when you are traveling.

12: Have some flyers printed out with your web site address. Keep a few with you to hang on bulletin boards you may come across in your travels.

13: Have some pens imprinted with your web site name. When you are done filling out your check or signing receipts leave it there for the next person to use or keep.

14: Have some mugs imprinted with your web site address and other business information. Use them when you have company or give them away to friends as gifts.

15: Write your ad copy like you’re talking directly to your visitors. Use the words “you”, “your”, and “you’re” a lot in your ad copy.

16: Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad.

17: Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.

18: Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.

19: Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.

20: Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.

21: Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.

22: Use attention grabbing adjectives to describe your product. For example sizzling, high power, killer, eye popping, etc.

23: You could create a new market for your existing product. For example, if you’re selling plastic bottles to a pop company, you could turn around and sell those bottles to a fruit drink company.

24: Offer a free trial or sample of your product. This increases the perceived value because people think you’re confident in your product, so it must be good.

25: Package your product with a lot of bonuses. This increases the perceived value because people feel they are getting more for their money.


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How To Segment Your Leads For Effective Marketing

Traditional email marketing automation has not been much successful. Why? The reason is almost 25% of your leads expire every year. There is no reason for anyone to limit yourself to the lead information you get from your email subscription form. The best ever information you could get from your leads is the behavior of the leads and the actions taken by them. Basically, segmentation gives you the way to target the leads effectively.

1. ACTIVITY ON SOCIAL NETWORKS
Some people regularly and actively participate in various social networks such as facebook, twitter, linkedin, etc. Hence, you should consider putting the campaign based on the social networks.

2. GEOGRAPHY
Always get the lead’s geographic information from the subscription form field or based on the IP address. You should make a campaign that comes from your local representative. You can make the announcements about the physical events in near-by. This shows the local interest.

3. WEBSITE INTERACTIONS
Split your leads by how they interact with your website. Direct your blog visitors to further blog contents. Targeting the people who often visits the product pages. Offer them a demo or trial.

4. MULTI CHANNEL – SPLIT TESTS
There is no reason to use the marketing segments in a single channel. Create a segments that bridge multiple channels. e.g Twitter, facebook & blog.


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New Protogon File System In Windows 8 Developer Preview

PROTOGON FILE SYSTEM

Protogon is the name of the new file system that is found in initial and leaked version of the Windows 8 Beta (Windows Developer Preview). References to the Protogon file system is found in the leaked versions 7955 and 7959 (It may be there in other version, but I came across Protogon references to these two versions).

The drive or partition that is formatted using Protogon is not readable using Windows 7 and earlier versions as well as any other operating systems such as Mac Osx Leopard/Lion. It is also quite uncertain that whether the stable release or upcoming beta release of windows 8 will be able to read the Protogon partitions or not.

Protogon differs from FAT32 and NTFS obvious way, is the minimum volume size requirements. Windows will refuse to format the drive with Protogon if the size is less than 512 MB.

Withinwindows.com says that Protogon seems to include or incorporate the database like concepts such as transactions, rows, tables, cursors, etc. Protogon could replace or emulate the NTFS.

HOW TO FORMAT USING PROTOGON FILE SYSTEM?

1. Open command prompt with Administrator privileges
2. Enter the command. format DriveLetter: /FS:protogon /Q and hit enter.

/Q designates the quick format.

Once format process is complete, windows throws the warning message that “Please be advised that the underlying format may be incompatible with near-future versions.”

Testers of Protogon file system have reported that Protogon is not only fast as compared to NTFS but, also provides more usable disk space than NTFS.


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Windows Developer Preview – Windows 8 Pre Release Shots

Windows 8 is the upcoming version of Microsoft Windows which was codenamed Windows vNext. It is a family of operating systems by Microsoft for personal computers, dekstops, laptops, netbooks, tablets, servers and media centeres. Windows 8 supports traditional Intel and AMD processors with the newly added support for ARM processors.

Microsoft has not officially announced the release date of Windows 8. However, major medias excogitates that windows 8 may be available in late 2012. Here are a few screen shots of overcool Windows 8 developer preview(windows 8 pre release version)


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Virtual Credit Card To Verify PayPal & AlertPay

It is hard to get the credit card in India, if you are living in small cities or do not have the permanent residence in a cities where Indian banks offer credit cards. For example, Kotak Mahindra Bank’s credit cards are offered to India’s 15 cities in only.

Banks that issue credit cards easily

1. HDFC Bank
2. ICICI Bank
3. Axis Bank

NOTE: Most of the private banks will issue you a credit card easily if you make some fixed/term deposits.

Banks In Metropolitan cities

1. Standard Chartered Bank
2. Citi Bank
3. HSBC Bank
4. Kotak Mahindra Bank

NOTE: Most of the private banks will issue you a credit card easily if you make some fixed/term deposits.

Nationalized banks also offer credit cards but, I never tried to apply there as their procedure is time consuming.

Virtual Credit Cards

Several private banks in India offers virtual credit cards that can be used to purchase online and can be used to verify Paypal and AlertPay account. These cards are one-time use card and you can not use it once it has been authorized to one payment.

1. HDFC’s NetSafe
2. Kotak Mahindra’s NetCard

Global VISA Virtual Card By EntroPay

EntroPay.com is the service in accordance with VISA that lets you generate credit cards from your VISA credit and debit cards. Hence, this is the great options for the people who does not have the credit cards.


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Beware Of Spamming Engines On Facebook

I have seen several status updates saying that he/she received free FB T-shirt and/or Shoes. This is completely false reporting and the posts are made without the facebook owner’s consent. This is the blackhat marketing technique to promote spam on the facebook.

Such spammers ask your secret facebook email address (looks similar to example474golden@m.facebook.com). This email address is used to directly update your facebook status by sending an email to that secret email address. This way spammer posts spam updates on your profile.

If you mistakenly submitted your secret email address to such a spamming engine (examples http://d.fbgoodies.info/, etc). Follow the below steps to change your secret email address.

Go to http://www.facebook.com/mobile/

Find “Upload via Email”, in that column click on “Find out more”

Click on “refresh your upload email.”

your new secret email address will be generated and keep it secure and never share it with anyone.


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What Is Root Hints?

If the DNS server does not know the address of the requested site, then it will forward the request to another DNS server. In order to do so, the DNS server must know of the IP address of another DNS server that it can forward the request to. This is the job of root hints. Root hints provides a list of IP addresses of DNS servers that are considered to be authoritative at the root level of the DNS hierarchy(also known as root name server).

The good news is that root hints are preconfigured on Windows Server 2003 DNS servers. The root hints are stored in a file named cache.dns that is located in the WindowsSystem32Dns folder. If you would like to see what the root hints file looks like, you can open it in Notepad. The root hints file is really nothing more than just a text file that pairs root DNS servers with their IP addresses.


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